There's only one pairing more innate than beer ads and buxom blondes, and that's Jessica Simpson and Texas.
The marketing geniuses over at Dallas' Stampede Brewing Co. brought the foursome together, bagging the country (n�e pop) star topology as their newest spokeswoman.
While the full financial terms of the deal were not disclosed, Simpson will receive a 15 percent stake in the brewery in improver to coming into court in ads for Stampede Light Plus.
As the name suggests, it is a light beer aimed at imbibers with an active lifestyle. A girl's gotta keep her figure somehow.
"As an enterpriser, I am always look for shipway to diversify my portfolio with good ideas and good masses," Simpson says in a statement.
And lest anyone think the partnership anything less than constitutional, the native Texan preemptively silenced the haters.
"Yes, I work out and admit care of myself, merely I also like a cold beer once in a while."
"She's the human face of the brand today," says Lawrence Schwartz, Stampede's president and chief administrator. "Jessica is America's truelove and an internationally known entertainer wHO takes upkeep of herself. You lavatory see it in her smile, her skin, her confidence and her obvious physical fitness."
And, hopefully, in her abilities as a saleswoman.
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